Institutio Oratoria

For, as a rule, the best words are essentially suggested by the subject matter and are discovered by their own intrinsic light. But to-day we hunt for these words as though they were always hiding themselves and striving to elude our grasp. And thus we fail to realise that they are to be found in the subject of our speech, and seek them elsewhere, and, when we have found them, force them to suit their context.

It is with a more virile spirit that we should pursue eloquence, who, if only her whole body be sound, will never think it her duty to polish her nails and tire her hair. The usual result of over-attention to the niceties of style is the deterioration of our eloquence.

The main reason for this is that those words are best which are least far-fetched and give the impression of simplicity and reality. For those words which are obviously the result of careful search and even seem to parade their self-conscious art, fail to attain the grace at which they aim and lose all appearance of sincerity because they darken the sense and choke the good seed by their own luxuriant overgrowth.

For in our passion for words we paraphrase what might be said in plain language, repeat what we have already