Institutio Oratoria
Quintilian
Quintilian. Institutio Oratoria, Volume 1-4. Butler, Harold Edgeworth, translator. Cambridge, Mass; London: Harvard University Press, William Heinemann Ltd., 1920-1922.
Emphasis is also found in the phrases of every day, such as
Be a man!or
He is but mortal,or
We must live!So like, as a rule, is nature to art. It is not, however, sufficient for eloquence to set
For even that absolute and unaffected simplicity which the Greeks call ἀφέλεια has in it a certain chaste ornateness such as we admire also in women, while a minute accuracy in securing propriety and precision in our words likewise produces an impression of neatness and delicacy. Again copiousness may consist either in wealth of thought or luxuriance of language.
Force, too, may be shown in different ways; for there will always be force in anything that is in its own way effective. Its most important exhibitions are to be found in the following: δείνωσις or a certain sublimity in the exaggerated denunciation of unworthy conduct, to mention no other topics; φαντασία or imagination, which assists us to form mental pictures of things; ἐξεργασία or finish, which produces completeness of effect; ἐπεξεργασία an intensified form of the preceding, which reasserts our proofs and clinches the argument by repetition;