Institutio Oratoria
Quintilian
Quintilian. Institutio Oratoria, Volume 1-4. Butler, Harold Edgeworth, translator. Cambridge, Mass; London: Harvard University Press, William Heinemann Ltd., 1920-1922.
Sometimes, however, a lucky chance may give us an opportunity of employing such jests with effect, as for instance when Cicero in the pro Caecina [*]( x. 27. The reference must be to the make-up of Phormio on the stage: there is nothing in the play to suggest the epithet black. ) says of the witness Sextus Clodius Phormio,
He was not less black or less bold than the Phormio of Terence.
We may note therefore that jests which turn on the meaning of things are at once more pointed and more elegant. In such cases resemblances between things produce the best effects, more especially if we refer to something of an inferior or more trivial nature, as in the jests of which our forefathers were so fond, when they called Lentulus Spinther and Scipio Serapio. [*]( From their resemblances to Spinther, a bad actor, and to Serapio, a dealer in sacrificial victims. ) But such jests may be drawn not merely from the names of men, but from animals as well; for example when I was a boy, Junius Bassus, one of the wittiest of men, was nicknamed the white ass.
And Sarmentus [*]( Sarmentus, a favourite of Augustus, cp. Hor. Sat. I. v. 56, where the story is given. ) compared Messius Cicirrus to a wild horse. The comparison may also be drawn from inanimate objects: for example Publius Blessius called a certain Julius, who was dark, lean and bent, the iron buckle. This method of raising a laugh is much in vogue to-day.
Such resemblances
Don't hold it out as if you were giving a penny to an elephant.