Institutio Oratoria

Indeed I would add that pathos and ethos are sometimes of the same nature, differing only in degree; love for instance comes under the head of pathos, affection of ethos; sometimes however they differ, a distinction which is important for the peroration, since ethos is generally employed to calm the storm aroused by pathos. I ought however to explain what is meant by ethos in greater detail, since the term is not in itself sufficiently expressive of its meaning.

The ethos which I have in my mind and which I desiderate in an orator is commended to our approval by goodness more than aught else and is not merely calm and mild, but in most cases

This kind of ethos should be especially displayed in cases where the persons concerned are intimately connected, whenever we tolerate or pardon any act or offer satisfaction or admonition, in all of which cases there should be no trace of anger or hatred. On the other hand the moderation shown by a father to his son, a guardian to his ward or a husband to his wife will differ from that which is shown by an old man to a youthful stranger who has insulted him or by a man of high rank to his inferior, since in the former cases they emphasise their affection for the wrongdoer and there is no desire to do anything that will excite dislike against them save by the manifestation of the fact that they still love them; while in the one case the offended party should be no more than provoked, in the other he should he really deeply moved. Of the same character, though less violent,

is the emotion to be shown when we ask pardon for the errors of the young, or apologise for some youthful amour. Sometimes again gentle raillery of another's passion may derive its tone from ethos, though only to a partial extent. More closely dependent on ethos are the skilful exercise of feigned emotion or the employment of irony in making apologies or asking questions, irony being the term which is applied to words which mean something other than they seem to express.

From the same source springs also that

The emotion of love and longing for our friends and connexions is perhaps of an intermediate character, being stronger than ethos and weaker than pathos. There is also good reason for giving the name of ethos to those scholastic exercises [*](cp. I. ix. 3. ) in which we portray rustics, misers, cowards and superstitious persons according as our theme may require. For if ethos denotes moral character, our speech must necessarily be based on ethos when it is engaged in portraying such character.

Finally ethos in all its forms requires the speaker to be a man of good character and courtesy. For it is most important that he should himself possess or be thought to possess those virtues for the possession of which it is his duty, if possible, to commend his client as well, while the excellence of his own character will make his pleading all the more convincing and will be of the utmost service to the cases which he undertakes. For the orator who gives the impression of being a bad man while he is speaking, is actually speaking badly, since his words seem to be insincere owing to the absence of ethos which would otherwise have revealed itself.