Institutio Oratoria
Quintilian
Quintilian. Institutio Oratoria, Volume 1-4. Butler, Harold Edgeworth, translator. Cambridge, Mass; London: Harvard University Press, William Heinemann Ltd., 1920-1922.
Eloquence aims at being rich, beautiful and commanding, and will attain to none of these qualities if it be broken up into conclusive inferences which are generally expressed in the same monotonous form: on the contrary its meanness will excite contempt, its severity dislike, its elaboration satiety, and its sameness boredom.