Institutio Oratoria

In addressing the senate or the people the same methods apply as in the law courts, and we must aim as a rule at acquiring the goodwill of our audience. This need cause no surprise, since even in panegyric we seek to win the favour of our hearers when our aim is praise pure and simple, and not the acquisition of any advantage. Aristotle, [*](Rhet. iii. 14 )

it is true, holds, not without reason, that in deliberative speeches we may often begin with a reference either to ourselves or to our opponent, borrowing this practice from forensic oratory, and sometimes producing the impression that the subject is of greater or less importance than it actually is. On the other hand he thinks that in demonstrative oratory the exordium may be treated with the utmost freedom,

since it is sometimes drawn from irrelevant material, as for example in Isocrates' Praise of Helen, [*]( The speech opens with a disquisition on the absurd and trivial nature of much that is contained in the speeches of sophists and rhetoricians. ) or from something akin to the subject, as for instance in the Panegyricus of the same author, when he complains that more honour is given to physical than to moral excellence, or as Gorgias in his speech delivered at the Olympic games praises the founders of the great national games. Sallust seems

But it is time for me to return to deliberative oratory in which, even when we introduce an exordium, we must content ourselves with a brief prelude, which may amount to no more than a mere heading. As regards the statement of facts, this is never required in speeches on private subjects, at least as regards the subject on which an opinion has to be given, because everyone is acquainted with the question at issue.

Statements as to external matters which are relevant to the discussion may however frequently be introduced. In addressing public assemblies it will often be necessary to set forth the order of the points which have to be treated.

As regards appeals to the emotions, these are especially necessary in deliberative oratory. Anger has frequently to be excited or assuaged and the minds of the audience have to be swayed to fear, ambition, hatred, reconciliation. At times again it is necessary to awaken pity, whether it is required, for instance, to urge that relief should be sent to a besieged city, or we are engaged in deploring the overthrow of an allied state. But what really carries greatest weight in deliberative speeches is the authority of the speaker.

For he, who would have all men trust his judgment as to what is expedient and honourable, should both possess and be regarded as possessing genuine wisdom and excellence of character. In forensic speeches the orator may, according to the generally received opinion, indulge his passion to some extent. But all will agree that the advice given by a speaker should be in keeping with his moral character.

Even Cicero [*](de Orat. ii. 82. ) himself deals chiefly with this department. Consequently those who propose to offer advice upon peace, war, troops, public works or revenue must thoroughly acquaint themselves with two things, the resources of the state and the character of its people, so that the method employed in tendering their advice may be based at once on political realities and the nature of their hearers.

This type of oratory seems to me to offer a more varied field for eloquence, since both those who ask for advice and the answers given to them may easily present the greatest diversity. Consequently there are three points which must be specially borne in mind in advice or dissuasion: first the nature of the subject under discussion, secondly the nature of those who are engaged in the discussion, and thirdly the nature of the speaker who offers them advice.